Shure Hits the Right Note with Locally’s Online-to-Offline Shopping Tools

Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.

For nearly a century, Shure has been the brand behind the mic for performers, broadcasters, content creators, and sound engineers alike. And now, with Locally’s where-to-buy tools embedded directly into Shure’s site, shoppers can plug in their location and immediately see which nearby stores have the exact product they’re looking for. Whether they want to drop the mic or pick one up, the path to purchase just got clearer.

These new tools don’t just amplify the shopper experience—they help Shure’s dealers compete more effectively, too. Shure partners with powerhouse retailers like Best Buy and Guitar Center, where in-store experts help shoppers find the perfect gear and walk out ready to rock. By showing real-time local availability on Shure’s website, Locally drives more qualified foot traffic into these stores, converting online searches into in-store sales.

Shure is also a popular supplier to members of AIMM (Alliance of Independent Music Merchants), a trade group that supports top-tier independent retailers across the country. With Locally, these retailers can now capture “near me” searches and get more visibility as customers browse online. That means more musicians walking into local stores with purpose—and walking out with gear in hand.

Mike Massey, Founder and CEO of Locally, added:

“We’re thrilled to help Shure bring their iconic products even closer to the people who love them. These tools are going to help their dealers—from the biggest chains to the smallest specialty shops—deliver a shopping experience that hits all the right notes.”

Whether you’re a specialty audio dealer, a major electronics chain, or a music brand looking to drive more sales to your local partners, now’s the time to join the chorus. Locally makes it easy to connect online shoppers with in-stock products in real stores—so brands and retailers alike can keep the sales volume up. Ready to plug in? Let’s talk.