Two of Canada’s most iconic activewear brands—Lole and Garneau—have officially joined the Locally platform, launching real-time Store Locator tools that allow shoppers to see what’s in stock at nearby stores and even transact online before heading out. The move reflects a shared commitment to supporting local retail partners while making the shopping experience more seamless and flexible for consumers.

Great news for runners, walkers, and everyday athletes: Saucony has launched the Locally Product Locator on saucony.com. That means you can now find out exactly where your favorite Saucony shoes are in stock near you—no more bouncing between search engines and store websites trying to track down the right model, color, or size.

Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.

The era of e-commerce disruption is giving way to a more balanced retail reality where brick-and-mortar stores remain dominant, accounting for over 76% of core retail sales. As shoppers increasingly research online but prefer to buy nearby, platforms like Locally are helping brands bridge this gap by showing local in-stock inventory, enabling services like in-store pickup, and driving foot traffic through targeted digital marketing. Brands like YETI, Scott Sports, and Petmate use Locally to connect digital shoppers with local retail partners—proving that when shoppers can find and buy nearby, everyone wins.

To succeed across all sales channels, brands must start by growing support in local specialty stores, where expert staff, trusted product advice, and in-person experiences drive deep consumer loyalty and early adoption. As shown in recent Shop-Eat-Surf reporting, top brands like Altra, Black Diamond, Mountain Hardwear, The North Face, and even Nike are leaning into specialty retail to build stronger relationships and long-term growth. Tools like Locally’s Store Locator and Product Locator help brands amplify this strategy by connecting online shoppers to nearby in-stock inventory and knowledgeable retail partners, creating a seamless path from discovery to purchase—and fueling success across the entire retail ecosystem.

Petmate, the trusted name behind a portfolio of beloved pet brands like Aspen Pet, Chuckit!, Dogzilla, and JW, has officially launched with Locally’s shopping solutions to help pet parents find their products at nearby stores in real time.

Now, thanks to Locally, shoppers visiting Petmate.com can search by product and instantly see which local stores have what they need in stock. Whether they’re looking for a new crate before a road trip or a last-minute toy for a furry friend, customers can browse, reserve, or purchase products for in-store pickup or same-day delivery from participating retailers.

Over the past decade, YETI has transformed from a niche cooler brand into a global leader in premium outdoor products, with annual sales exceeding $1.6 billion. A key contributor to this remarkable rise has been YETI’s strategic partnership with Locally, the leading platform connecting online shoppers to in-stock products at nearby stores.

Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often the same day.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

From grilling aficionados to first-time BBQers, people love getting their hands on the right tools, accessories, and ingredients in person. In fact, 70% of grillers say they prefer to buy items like charcoal, wood chips, and grilling tools at a physical retail location where they can browse, compare, and get advice on what to buy. That’s especially true during peak cookout season, when timing and availability are everything.

Rumpl—the brand that reinvented the blanket with performance materials and sustainable design—is now helping customers find their products at local retailers with the help of Locally’s Shopping Experience tools. Starting today, Rumpl’s website is equipped with Locally’s Store Locator and Product Locator.

For pet brands, surfacing local availability on their product pages helps convert online interest into real-world purchases—and shows support for retail partners. For PetSmart, Petco, and Meijer, it’s a way to attract more customers to their stores while delivering on the promise of convenience and reliability.

Pedego® Electric Bikes has always believed that the best way to experience an e-bike is to ride one. That philosophy—paired with an expansive network of locally owned Pedego-branded stores—makes their new partnership with Locally a perfect fit.

Yonex, the global leader in racquet sports equipment, has officially launched Locally’s Store Locator and Product Locator on its website—giving shoppers an easy way to find Yonex gear in stock at nearby retail stores and complete their purchase with local pickup or same-day fulfillment.

When a brand increases its presence in one channel like DTC, it doesn't necessarily mean overall revenue will grow proportionally. In fact, beyond a certain point, growth in one channel actively cannibalizes revenue from another. This creates the "Omnichannel Paradox" – the counterintuitive reality that maximizing a seemingly more profitable channel can decrease total revenue.

When shoppers see, touch, and experience products in their local community, it creates trust and drives immediate purchasing decisions. Local retail acts as a vital connection point between the digital and physical worlds, effectively converting online browsing into offline buying. Moreover, local presence fosters stronger brand recall, enhances credibility, and supports community-driven consumer loyalty, laying a solid foundation for long-term growth.

Through a new integration with Locally, Saxx is bringing real-time inventory visibility to their website, allowing customers to quickly locate and purchase products at retailers near them. Whether you’re looking for the latest DropTemp™ cooling briefs or need to stock up on your everyday essentials, Saxx is making the shopping experience seamless—online and in-store.

Scott Sports USA has launched a click-and-collect sales channel integrated with Locally, enabling customers to browse and purchase Scott bikes online and pick them up at their chosen local bike retailer. Rob Aguero, Scott Sports’ USA sales director, emphasized the crucial role of local bike dealers in the cycling community and the importance of supporting them through this initiative.

Locally’s Retail Campaign Studio connects online shoppers to nearby in-stock products through geo-targeted, trackable ads. This tool boosts conversions by directing consumers to local retailers for in-store pickup, delivery, or shipping, strengthening brand-retailer relationships and driving local sales.

While the 2024 holiday shopping season data revealed an 8.7% increase in sales compared to last year and a notable surge in mobile shopping, an untold story is the growing consumer preference for local retail. According to Locally's real-time network of over 55,000 retailers worldwide, 71% of consumers preferred local retailers and nearly 50% of online shoppers abandoned carts when a local pickup wasn't an option.